The filters determined to be “Most Flattering” were, in order, Juno, Lark, and Sierra. A Chi-square test of independence was initially conducted, followed by a correlation analysis to determine which filters were most representative of each attribute. Anthony Youn, MD, FACS, What Is the Ideal Instagram Filter?, Aesthetic Surgery Journal Open Forum, Volume 1, Issue 2, June 2019, ojz019, https://doi.org/10.1093/asjof/ojz019. Future studies will further delineate more of the impact of social media on plastic surgery, both of which have become inextricably intertwined. One study of adolescent girls found a connection between filtering selfies and increased body dissatisfaction.8. The filters determined to be “Most Youthful” were Reyes, Rise, and Gingham. The Top Three Filters for Each Attribute (Separated by Subject). Instagram filters can be a very valuable way for patients to communicate their expectations with plastic surgeons. Note: % increase refers to the additional probability that the photo will be perceived as more flattering, more youthful, etc. If plastic surgeons and patients can utilize filters to help in communicating patient desires, expectations, and potential results, then it is possible that these can provide a valuable tool for doctor-patient communication. An illustration of how each individual filter affected how the photo was perceived by reviewers. The respondents were all female, and male respondents may have a different opinion of what is considered “flattering” or “youthful.” Finally, this study looks at overall trends in perception, which cannot necessarily be applied to each individual. According to the annual Cosmetic Surgery National Databank Statistics from the American Society for Aesthetic Plastic Surgery,5 the number of facial injectable treatments increased by over 33% from 2017 to 2018 in patients between the ages of 18 and 34. A total of 78 respondents participated in the study. By studying why these filters are chosen by patients, we can better understand what results our patients are looking for. It also mildly enhances the contrasts by accentuating certain dark colors. The filters voted “Least Flattering” were Hefe, X-Pro, and Slumber. It is interesting that Clarendon, the most popular Instagram filter according to several recent surveys1,9,10 was not chosen in the top 3 in this study. “Least Youthful” filters were Perpetua, Crema, and Aden. This study revealed which filters are considered “Most Flattering,” “Most Youthful,” “Least Flattering,” and “Least Youthful.” By studying why these filters are chosen by patients, we can better understand what results our patients are looking for. This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (, Commentary on: Practice Management Knowledge Amongst Plastic Surgery Residents in Canada: A National Survey, Commentary on: Cosmeceuticals: The Principles and Practice of Skin Rejuvenation of Non-Prescription Topical Therapy, Attitudes, Concerns, and Expectations of Consumers of Aesthetic Medicine and Surgery During the COVID-19 Outbreak: An Italian Online Survey, Cosmeceuticals: The Principles and Practice of Skin Rejuvenation By Non-Prescription Topical Therapy, About Aesthetic Surgery Journal Open Forum, https://kaptur.co/statistics-how-filters-are-used-by-instagrams-most-successful-users, https://qz.com/1499937/using-social-media-to-find-a-cosmetic-surgeon-has-gone-global, https://www.surgery.org/sites/default/files/ASAPS-Stats2018.pdf, http://www.aafprs.org/media/stats_polls/m_stats.html, https://www.canva.com/learn/popular-instagram-filters, https://blog.iconosquare.com/top-10-instagram-filters, http://creativecommons.org/licenses/by-nc/4.0/, Receive exclusive offers and updates from Oxford Academic, An Updated Review of Plastic Surgery-Related Hashtag Utilization on Instagram: Implications for Education and Marketing, What Can Breast and Plastic Surgeons Do to Help Fight the Opioid Crisis: The Interpectoral Block for Pain Control Following Aesthetic and Reconstructive Breast Surgery, A Practical Approach to Artificial Intelligence in Plastic Surgery, Management of Asymptomatic Patients With Textured Surface Breast Implants. It is unsurprising that this filter makes photos look most youthful because it erases wrinkles, reduces dark circles, lightens blemishes, and gives a smooth, even sheen to the face. Corresponding Author: Dr. Anthony Youn, 755 W. Big Beaver Road, Suite 1200, Troy, MI 48084. A primer on social media for plastic surgeons: what do I need to know about social media and how can it help my practice? The author is a consultant/luminary for Allergan, a consultant for Endopharmaceuticals, and an investor in and consultant to Evolus. (A) Filtered photograph voted most flattering; filter: Ludwig. (A) Filtered photograph voted most flattering; filter: Juno. The filters voted “Least Flattering” were Hefe, X-Pro, and Slumber. (C) Filtered photograph voted least flattering; filter: Hefe. Juno, the top vote getter for “Most Flattering,” makes the face look brighter. 1 With nearly 1 billion registered users, this photo-sharing platform has rapidly become the favorite social media app for plastic surgeons and our patients. This is the first published study to quantify the effects of various filters on how photos are perceived. The top three filters for each attribute are shown in Table 1, separated for each individual subject. The larger the orange circle, the less the filter was correlated with that attribute. Provided concerns regarding unrealistic expectations are addressed, these photos can provide necessary avenues for expanded discussions and communication. Whether it is via selfies or other photos, the use of filters to help us look our best is no longer reserved for professional photographers. Filters can be easily added to photos to instantly increase contrast, brightness, and other photo attributes to make the photographed look more appealing. These photos were then altered using the color Instagram filters, randomly arranged and printed on photo paper. The prodigious use of filters is no more apparent than on Instagram. 150.3k Likes, 1,057 Comments - Paul "Triple H" Levesque (@tripleh) on Instagram: “#WeAreNXT #Proud” Search for other works by this author on: Statistics: How Filters Are Used by Instagram’s Most Successful Users. This study set out to determine which Instagram filters create the “Most Flattering,” “Most Youthful,” “Least Flattering,” and “Least Youthful” appearances. A questionnaire was created, asking respondents to determine which of the photos made each subject look “Most Flattering,” “Most Youthful,” “Least Flattering,” and “Least Youthful.”. Unfiltered photograph of subject 1, a 38-year-old woman. Determining the ideal Instagram filter may give plastic surgeons some insight into what our patients most commonly want and help us to better meet their expectations.
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